For Immediate Release: October 24, 2016

‘AtlantiCare Heroes of Hair’ No-Shave November Campaign
to support Treasure the Moment Fund

AtlantiCare will kick off ‘AtlantiCare Heroes of Hair’ – a No-Shave November fundraiser campaign to assist cancer patients in the community November 3. Proceeds will benefit the AtlantiCare Treasure the Moment Fund, which assists cancer patients with expenses including wigs, prosthesis and more, allowing them to focus their energies on healing.

No-Shave November is a national non-profit initiative whose goal is to grow awareness by embracing hair, which many cancer patients lose, then donating the money typically spent on shaving and grooming to educate about cancer prevention, save lives, and aid those fighting the battle.

As part of ‘Heroes of Hair,’ AtlantiCare encourages providers, staff, and members of the community to let their hair grow throughout the month of November and donate the money that they would have spent on shaving and grooming to the AtlantiCare Treasure the Moment Fund. Open to anyone willing to take on the challenge, participants can grow a beard, cultivate a mustache, skip a waxing appointment, or simply donate.

Participants can create their own fundraising pages or team pages to share with family and friends, or simply choose to donate without setting up a page. To set up a page or donate, visit

AtlantiCare is also inviting participants to share their before and after ‘No Shave November Selfies’ on Facebook using the hashtag #AtlantiCareNoShave.

The campaign will kick off with an event at Tuckahoe Brewing Company, 3092 English Creek Avenue, Egg Harbor Township, NJ, on Thursday, November 3 from 5 to 8 p.m. for participants planning to raise at least $25. Each participant will receive beverage tokens and food. A professional photographer will take participants’ ‘before’ photos as part of the campaign launch. A wrap-up event is scheduled for the evening of Wednesday, November 30 at the Tony Canale Training Center, 5033 English Creek Avenue, Egg Harbor Township, NJ.

To RSVP for the kick-off event, or to share your before, during, and after hair photos, please email Beth Gibney at

For more information about this or other AtlantiCare programs, or to find a provider, call the AtlantiCare Access Center 1-888-569-1000, visit or find AtlantiCare on Facebook at

Jennifer Tornetta, (O) 609-569-7010, (C) 609-335-3446, 
Betsy Woerner, (O) 609-748-7539, (C) 609-385-6361, 


AtlantiCare, a member of Geisinger Health System, is an integrated system of services designed to help people achieve optimal health. It includes AtlantiCare Regional Medical Center, AtlantiCare Health Engagement, the AtlantiCare Foundation, and AtlantiCare Health Services. Its more than 5,400 employees and more than 700 physicians serve the community in nearly 70 locations. A 2009 Malcolm Baldrige Award winner, AtlantiCare was also included in Modern Healthcare’s Best Places to Work in Healthcare in 2010. ARMC became the 105th hospital in the nation to attain status as a Magnet™ designated hospital in March of 2004 and was redesignated a Magnet™ hospital in 2008 and 2013.