For Immediate Release: January 6, 2017

AtlantiCare Regional Medical Center
earns Baby-Friendly designation

The Roger B. Hansen Center for Childbirth at AtlantiCare Regional Medical Center (ARMC) Mainland Campus has earned recognition as a Baby-Friendly Designated birth facility.

Baby-Friendly USA, Inc., is the U.S. authority for the implementation of the Baby-Friendly Hospital Initiative (BFHI), a global program sponsored by the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF). The initiative encourages and recognizes hospitals and birthing centers that offer an optimal level of care for breastfeeding mothers and their babies.

Based on the Ten Steps to Successful Breastfeeding, this prestigious international award recognizes birth facilities that offer breastfeeding mothers the information, enhances their confidence, and helps them develop skills to successfully initiate and continue breastfeeding their babies.

“Breastfeeding is good for babies and their mothers,” said Jennifer Tioseco, M.D., neonatologist, The Children’s Hospital of Philadelphia (CHOP) and medical director, ARMC’s Neonatal Intensive Care Unit (NICU). “As a mother and a physician, I have witnessed and experienced the physical and emotional benefits of breastfeeding. I also know the importance of helping families achieve successful breastfeeding.”

Tioseco was among the team members who helped AtlantiCare meet the Baby-Friendly designation. During the process, she attained her certification by the Academy of Lactation Policy and Practice (ALPP) as a lactation consultant.

“The “Baby-Friendly” designation is given after a rigorous on-site survey is completed. The award is maintained by continuing to practice the Ten Steps as demonstrated by quality processes. Those steps are:

1. Have a written breastfeeding policy that is routinely communicated to all health care staff.
2. Train all health care staff in the skills necessary to implement this policy.
3. Inform all pregnant women about the benefits and management of breastfeeding.
4. Help mothers initiate breastfeeding within one hour of birth.
5. Show mothers how to breastfeed and how to maintain lactation, even if they are separated from their infants.
6. Give infants no food or drink other than breast-milk, unless medically indicated.
7. Practice rooming in - allow mothers and infants to remain together 24 hours a day.
8. Encourage breastfeeding on demand.
9. Give no pacifiers or artificial nipples to breastfeeding infants.
10. Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or birth center.

“Attaining Baby Friendly designation further demonstrates to the families we serve that AtlantiCare is committed to their well-being before, during and after the births of their babies,” said Laurie Trongone, RNC, MPA, assistant vice president, Women’s and Children’s services. “In addition to the in-hospital support, we offer monthly breastfeeding classes regardless of where a woman has given birth.”

There are more than 20,000 designated Baby-Friendly hospitals and birth centers worldwide. As of AtlantiCare’s designation in December, 2016, there were 396 active Baby-Friendly hospitals and birth centers in the United States. AtlantiCare’s Baby-Friendly designation runs through 2021.

About the Roger B. Hansen Center for Childbirth at AtlantiCare Regional Medical Center
Located at ARMC Mainland Campus in Pomona, New Jersey, the Roger B. Hansen Center for Childbirth offers a warm, caring environment for families. It includes a Neonatal Intensive Care Unit (NICU) for babies born too early and/or those with medical complications. Through the CHOP Newborn & Pediatric Care at AtlantiCare partnership, neonatologists from The Children’s Hospital of Philadelphia are based at the NICU and are part of the team that cares for patients 24 hours a day, seven days a week at the Center for Childbirth. CHOP Newborn & Pediatric Care at AtlantiCare is designed to deliver CHOP tertiary pediatric and subspecialist support to the southeastern New Jersey communities AtlantiCare serves. CHOP pediatric hospitalists are on-site at the Stanley M. Grossman Pediatric Center at ARMC Atlantic City Campus. CHOP clinicians also consult with emergency teams at ARMC City Campus Emergency Center and ARMC Mainland Campus Emergency Department, Pomona, when needed.

For more information about AtlantiCare’s Baby-Friendly designation, or information about other AtlantiCare programs and services, visit www.atlanticare.org; call the AtlantiCare Access Center at 1-888-569-1000, or find AtlantiCare on Facebook.

Jennifer Tornetta, (O) 609-569-7010, (C) 609-335-3446, jennifer.tornetta@atlanticare.org 
Heather Costabile, (O) 609-653-0400 x112, heather.costabile@atlanticare.org 
Charmaine Tompkins, (O) 518-621-7982, info@babyfriendlyusa.org 


AtlantiCare, a member of Geisinger Health System, is an integrated system of services designed to help people achieve optimal health. It includes AtlantiCare Regional Medical Center, AtlantiCare Health Engagement, the AtlantiCare Foundation, and AtlantiCare Health Services. Its more than 5,500 employees and more than 900 physicians serve the community in nearly 70 locations. A 2009 Malcolm Baldrige Award winner, AtlantiCare was also included in Modern Healthcare’s Best Places to Work in Healthcare in 2010. ARMC became the 105th hospital in the nation to attain status as a Magnet™ designated hospital in March of 2004 and was redesignated a Magnet™ hospital in 2008 and 2013.

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