For Immediate Release: November 5, 2017


AtlantiCare Heroes of Hair campaign
to support cancer patients


The AtlantiCare Foundation kicked off its second annual Heroes of Hair November fundraiser campaign to assist cancer patients in the community November 1. Proceeds will benefit the AtlantiCare Treasure the Moment Fund, which assists patients in covering uncompensated costs for wigs, prosthetics, and other expenses.

In its inaugural year, the Heroes of Hair campaign raised more than $13,000. AtlantiCare’s Heroes of Hair donations go to the AtlantiCare Foundation, exclusively for the benefit of cancer patients in southern New Jersey.

As part of Heroes of Hair, AtlantiCare encourages individuals and groups to forego haircuts and donate the money that they would have spent on cuts, shaving and/or grooming to the AtlantiCare Treasure the Moment Fund. The campaign is open to all adults and to minors through their parents/guardians. Participants can grow a beard, cultivate a mustache, forego a haircut, skip a waxing appointment, or simply donate. AtlantiCare invites participants to share their before and after photos and selfies on social media using the hashtags #AtlantiCare and #HeroesOfHair.

Participants can create their own fundraising pages or team pages to share with family and friends, or donate without setting up a page. To set up a page or donate, visit www.atlanticare.org/noshave.

The AtlantiCare Foundation is accepting Heroes of Hair prize donations and sponsorships.

The campaign will close with a celebration Tuesday, November 28 from 5:30 to 7:30 p.m. at Tuckahoe Brewing Company, 3092 English Creek Avenue, Egg Harbor Township, NJ. The event will be free to participants or supporters raising a minimum of $25.

For more information, or to share before, during, and after hair photos, please contact Beth Gibney at Beth.Gibney@atlanticare.org or 609-407-2259.

For more information about this or other AtlantiCare programs, or to find a provider, call the AtlantiCare Access Center 1-888-569-1000, visit www.atlanticare.org or find AtlantiCare on Facebook at www.facebook.com/atlanticare.

Media Contact:
Jennifer Tornetta, (O) 609-569-7010, (C) 609-335-3446, jennifer.tornetta@atlanticare.org



AtlantiCare, a member of Geisinger Health System, is an integrated system of services designed to help people achieve optimal health. It includes AtlantiCare Regional Medical Center, AtlantiCare Health Engagement, the AtlantiCare Foundation, and AtlantiCare Health Services. Its more than 5,500 employees and more than 900 physicians serve the community in nearly 90 locations. A 2009 Malcolm Baldrige Award winner, AtlantiCare was also included in Modern Healthcare’s Best Places to Work in Healthcare in 2010. ARMC became the 105th hospital in the nation to attain status as a Magnet™ designated hospital in March of 2004 and was redesignated a Magnet™ hospital in 2008 and 2013.

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