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More than 300 expected to attend AtlantiCare's Breast Health Signature Event

Media Contact: Jennifer Tornetta
Office: 609-569-7010
Cell: 609-335-3446
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For Immediate Release: October 24, 2012

More than 300 expected to attend AtlantiCare’s
Ninth annual Breast Health Signature Event
Sandy Goldberg, PhD, to give keynote address; Event to feature “I Will Survive” exhibit

Who:  The AtlantiCare Foundation

What:  Will host AtlantiCare’s Ninth Annual Breast Health Signature Event

When:  Thursday, October 25, 2012 from 4 to 8 p.m.
 4 to 6:45 p.m. – Registration, retail vendors, health assessments, “I Will Survive”   exhibit
 6:45 p.m. – Opening remarks, welcome and introduction,  presentation of 2012 AtlantiCare Moonbaby
 7:05 p.m. – keynote speaker presentation

Where:  The Carriage House, 25 South Pitney Road, Galloway, New Jersey

Details:  More than 300 people are expected to attend AtlantiCare’s Ninth Annual Breast Health Signature Event. Sandy Goldberg, PhD, breast cancer survivor, clinical nutritionist and founder of A Silver Lining Foundation, will be the keynote speaker.  Highlights of the evening will include a showing of AtlantiCare’s 2012 “I Will Survive” video, documenting an eight-week workshop experience for, and art exhibit by breast, gynecological, kidney & colon cancer survivors; and the presentation of the 2012 AtlantiCare Moonbaby, “Sisters.”

The evening will include giveaways, chair and hand massages, makeup demonstrations, mini spa treatments, an art exhibit by cancer survivors and vendor sales and services. Cancer survivors will receive a special gift. Proceeds of the event will benefit programs and services of the AtlantiCare Cancer Care Institute, a Fox Chase Cancer Center Partner, in Egg Harbor Township, New Jersey.

About Sandy Goldberg, PhD
Since 1988, Goldberg, known as “Dr. Sandy,” has been in private practice treating a variety of medically related nutritional problems. She is now in her second decade on NBC Chicago.  Her weekend television series “Food for Thought” and weekly “Better Health” podcasts have garnered a broad and loyal viewership. After she was diagnosed with breast cancer in 2000, Goldberg invited an NBC camera crew to chronicle the first 14 months of her journey through treatment and recovery. The production, “One Woman’s Story,” won an Emmy in 2002. That same year, she founded A Silver Lining Foundation, or ASLF, to provide resources to those uninsured and underinsured individual facing breast cancer.

In partnership with the City of Chicago, ASLF helped create the Chicagoland Cancer Information Coalition, composed of several major cancer advocacy groups, which allows callers to 311 – Chicago’s non-emergency information hotline - to obtain free, multilingual information about cancer resources. In addition, the coalition offers free mammograms for uninsured women. ASLF also runs The Evelyn Goldberg Respite Center for underserved breast cancer patients at the University of Illinois Medical Center at Chicago. The Evy Center, as it is known, provides quality of life support, including transportation, food certificates, and initial pharmacy co-payments to more than 1,000 breast cancer patients. ASLF’s Buy A Mom A Mammogram™ program, which provides diagnostic evaluation for women who are uninsured or underinsured, has served more than 6,000 women. The ASLF also produced “Keep aBreast” - a hands on multimedia breast health presentation designed to reach teen girls 15-19 with the message that early detection is key.

Goldberg is on the executive board of the Crohns and Colitis Foundation, from which she received its 2000 Humanitarian Award. She is an active chair with the American Cancer Society and volunteers for the Stop Colon Rectal Cancer Foundation. She also teaches and is a student advisor at Columbia College and is a regular speaker to the parent organization at Walter Payton School.

About AtlantiCare’s 2012 “I Will Survive” exhibit
AtlantiCare worked with artist Kathy Johnston English, of Mullica Township, New Jersey, to create an eight-week workshop experience for, and art exhibit by breast, gynecological, kidney & colon cancer survivors. The artists, several of whom are featured in a video AtlantiCare will show the night of the Breast Health Signature Event, will exhibit their work at the event.

About AtlantiCare’s 2012 Moonbaby
Each year AtlantiCare works with Ava Foxman & Associates, of MOONBABIES®, to design pins, lanyards and bracelets in recognition or remembrance of individuals or groups who have contributed to the health and well-being of cancer survivors. This year’s pin, “Sisters”, is named after two community members AtlantiCare will recognize during the event.

About AtlantiCare’s Breast Health Program
The National Accreditation Program for Breast Centers (NAPBC), a program administered by the American College of Surgeons, has granted AtlantiCare’s Breast Health Program, a service of the AtlantiCare Cancer Care Institute, a Fox Chase Cancer Center Partner, a three-year/Full accreditation.

AtlantiCare’s Breast Health Program focuses on providing a coordinated approach to breast health for women, men and their families. The team uses the most advanced technology, including digital mammography, to detect breast cancer. Linnea Brown, AtlantiCare Breast Health coordinator, helps breast cancer patients and their families navigate care. AtlantiCare offers a Breast Cancer Support Group and other educational programs.

To register for AtlantiCare’s Breast Health Signature Event or more information, including vendor/sponsorship opportunities, or to find an AtlantiCare physician or provider, call the AtlantiCare Access Center at 1-888-569-1000, visit www.atlanticare.org or find AtlantiCare on Facebook at www.facebook.com/atlanticare.


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