Media Advisory
Jennifer Tornetta, (O) 609-569-7010, (C) 609-335-3446, 
Betsy Woerner, 609-748-7539, (C) 609-385-6361, 
For Immediate Release:  August 9, 2013


Who:  AtlantiCare Regional Medical Center Mainland Campus Auxiliary

What: To hold 5th Annual Pike-a-thon to benefit Neonatal Intensive Care Unit (NICU) at ARMC’s Center for Childbirth

When:  Sunday, August 11 from approximately 10:15 AM to approximately 2:30 p.m.

Where:  Various locations noted in details.

Details: Approximately 100 riders are expected to participate in the AtlantiCare Regional Medical Center Mainland Auxiliary’s fifth annual Pike-a-thon. Proceeds will benefit the Neonatal Intensive Care Unit (NICU) at the Roger B. Hansen Center for Childbirth at ARMC’s Mainland Campus, Pomona, New Jersey.

The motorcycle run will start at Atlantic County Harley Davidson, 219 E. White Horse Pike, Galloway and end at the Watering Hole Cafe, 6494 Weymouth Road, Mays Landing, New Jersey. Participants’ donations cover a BBQ-style lunch at the Watering Hole. The event will also feature prizes, giveaways, and live music by the Chuck Boone Band.

Through jewelry, uniform, book and bake sales, its annual Pike-a-Thon and Holly Day Luncheon, as well as other special events and activities, ARMC’s Mainland Auxiliary raises funds for a number of patient services throughout ARMC including the Center for Childbirth, Heart Institute, and the Progressive Cardiac Care and Acute Care for the Elderly units.

AtlantiCare is an integrated system of services designed to help people achieve optimal health. It includes AtlantiCare Regional Medical Center, AtlantiCare Health Engagement, the AtlantiCare Foundation, and AtlantiCare Health Services. Its more than 5,461 employees and 600 physicians serve the community in more than 60 locations. A 2009 Malcolm Baldrige Award winner, AtlantiCare was also included in Modern Healthcare’s Best Places to Work in Healthcare in 2010. ARMC became the 105th hospital in the nation to attain status as a Magnet™ designated hospital in March of 2004 and was redesignated a Magnet™ hospital in 2008.