Media Advisory

Media Contact: Jennifer Tornetta, 609-569-7010, 
Betsy Woerner, 609-748-7539, (C) 609-385-6361,  Kim Butler, 609-347-0500 – ext. 3133,


For Immediate Release:  July 21, 2013

Who:    AtlantiCare

What:  To present an automated external defibrillator to the Casino Reinvestment Development Authority Boardwalk Ambassadors

When: Tuesday, July 23, 10 a.m.

Where:  CRDA Boardwalk Ambassadors Headquarters, 1800 Boardwalk, Atlantic City (Indiana Avenue and the Boardwalk)

Details: AtlantiCare representatives will present an automated external defibrillator (AED) to the Casino Reinvestment Development Authority Boardwalk Ambassadors. The presentation will be the 100th AtlantiCare has made since 2002 through the AtlantiCare Regional Medical Center Heart Heroes Matching Funds Program. Speakers will include John Palmieri, executive director, Casino Reinvestment Development Authority; David Tilton, president and CEO, AtlantiCare; Howard Levite, MD, medical director, the Heart Institute at AtlantiCare Regional Medical Center and of ARMC’s Cardiac Catheterization Labs and Board of the American Heart Association (AHA) Central/Southern New Jersey Region. ARMC Heart Heroes, including a nurse who joined the volunteer group after the death of her son from a heart attack, and representatives of other organizations that have received AEDs through the matching program and/or through full donations from AtlantiCare plan to attend.

The ARMC Heart Heroes is a volunteer group that raises funds for the Heart Institute at ARMC and the AtlantiCare Foundation to place AEDs in the community. The Heart Heroes fund a portion of the AED and community groups and/or organizations provide the remaining funds. AEDs can restore a normal heart rhythm in victims of sudden cardiac arrest. Audible and/or visual prompts guide the user through the process. Through the program, AtlantiCare has placed AEDs in schools, businesses, agencies, municipalities and organizations in Atlantic, Camden, Cape May and southern Ocean counties. Since this is the 100th presentation, the Heart Heroes Matching Funds Program will cover half and the Heart Institute at ARMC will cover the remaining cost of the AED.

About AtlantiCare’s Heart Heroes
The Heart Heroes began raising funds through the AtlantiCare Foundation in to place automated external defibrillators in the community after AtlantiCare’s Heart Institute, at ARMC Mainland Campus, became the only facility in the region to offer cardiac surgery in 2001. Among the Heart Heroes’ biggest fundraising activities are AtlantiCare’s Red Dress Event, in February, an annual bus trip to the Radio City Christmas Spectacular, starring the Radio City Rockettes at Radio City Music Hall, Manhattan, New York and other bus trips. The next Radio City Music Hall trip will be December 10.
Heart Hero volunteers include Ray Coleman, of Absecon; Pat McCarthy, of Mullica Township, a nurse at the Rodger B. Hansen Center for Childbirth at AtlantiCare Regional Medical Center Mainland Campus; Stephen Santiago, of Absecon, who learned about the Heart Heroes through a college internship with AtlantiCare; Kathy Rawa, of Egg Harbor City and her therapy dog Missy; and Rita Triola, of Mullica Township. Founding Heart Hero members George and Louise Schieder, of Egg Harbor City, continue to support the group.
Those interested in becoming an ARMC Heart Hero volunteer should fill out a volunteer application online. Those interested in donating to the AtlantiCare Heart Heroes can do so by visiting the AtlantiCare Foundation donation web page.
About the Casino Reinvestment Development Authority (CRDA)
The only agency of its kind nationwide - the CRDA has used Atlantic City casino reinvestments as a catalyst for meaningful, positive improvement in the lives of New Jersey residents statewide, investing nearly $2 billion in more than 400 projects statewide.  Under the 2011Tourism District legislation, CRDA responsibilities have expanded to include Land Use Regulation, Clean and Safe initiatives, attracting and retaining conventions and meetings at the Atlantic City Convention Center and Boardwalk Hall and partnership with the Atlantic City Alliance to market and attract visitors to Atlantic City.  

About CRDA Ambassador Program
CRDA Ambassador Program staff serve as eyes and ears of public safety and code enforcement as well as ambassadors of good will to visitors. CRDA maintains an ambassador staff of 75 with two social workers year round. There are five additional ambassadors April through September, with 14 additional members from Memorial Day to Labor Day. The ambassadors are on the Boardwalk, and on Pacific and Atlantic Avenues in Atlantic City and other areas of the Atlantic City Tourism District.
About the Heart Institute at ARMC
The Heart Institute at AtlantiCare Regional Medical Center Mainland Campus, Pomona, New Jersey, has the only full-service cardiac program in the area, providing everything from diagnostic cardiac catheterization to open heart surgery to electrophysiology.